This product is not affiliated with the Proactive brand. It is a Salicylic 20% exfoliation treatment. Proactiv uses salicylic acid as an active ingredient in several of their products in concentrations of 1%. The Proactiv products are used several times a day, however, because of the strength of the Salicylic/20 Gel Peel, it should only be used once or twice a week.
Please let us know if we can be of any additional assistance.